Google provides results. ChatGPT offers answers

Just two years ago, this sounded like science fiction. Today, it’s a daily occurrence—people are turning to ChatGPT instead of Google to ask everything from gift suggestions to restaurant recommendations, even to finding out who can custom-build their kitchen.

And ChatGPT responds. Not with links. But with sentences. Summaries. Opinions. And in most cases, it mentions only a few brands. If you’re not among them, you don't exist in the eyes of the customer.

And this changes the game. Until now, as brands, we've strived to make it to the top of Google’s search results. However, in ChatGPT there is no “first, second, third result.” There is only one answer. If your content doesn’t show up, users simply won’t know about you.

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How to get there? Not through paid ads, but through AI content optimization

ChatGPT doesn’t use Google Ads. It doesn’t care who has the bigger budget. Its answers are based on content it finds, understands, and deems trustworthy.

What is AI content optimization?

It’s a way to create content that works not only for humans but also for artificial intelligence.

We optimize articles, blogs, FAQs, service pages, and even your entire communication so that:

• It is understandable for AI systems like ChatGPT

• It accurately answers the questions people ask

• It is detailed and structured enough for AI to “recognize” as relevant

Why is this important right now?

• ChatGPT has over 100 million active users monthly

• AI is increasingly being integrated into search (Microsoft, Apple, Perplexity)

• Your customer might right now be asking: “Who can build a quality roof for my house?” And the answer? That depends on whether you are prepared for AI.

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A practical example

Imagine you’re a carpenter. You have a beautiful workshop, create honest handcrafted work, and offer unique custom furniture.

And someone just typed into ChatGPT:

“Who in Bratislava do you recommend for crafting a solid wooden dining table?”

If you haven't written an article that AI can understand as an answer—ChatGPT will recommend someone else.

But if, some time ago, you published a blog titled:

“How to Choose a Quality Solid Dining Table (a guide for Slovak households)”

– Where you detail types of wood, differences between factory and handcrafted production, recommend sizes and maintenance
– And the article includes an FAQ, a clear structure, and a trustworthy tone

In that case, it might happen that ChatGPT uses you as a source
And with the next question recommend: “Check out XY carpenter from Bratislava, specializing in solid wood with great reviews.”

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How can we help you with that?

Even today, for our clients, we:

• analyze their content from the perspective of AI understanding

• optimize articles, websites, and services for the new form of search

• design new types of text and visuals that AI understands and “recommends”

And now we offer this also as a standalone service – AI content optimization.

The service includes:

• an audit of your current content (from the perspective of AI optimization)

• the proposal and creation of AI-friendly texts (blogs, services, guides)

• creation of structured content that can be “used” as an answer

• expert copy that is readable for humans and also relevant for AI.

Contact us – we’ll help you become the answer.

👉 ahoj@hiroas.sk